Performance marketing for clinics

Since 2016. We plan, launch, and scale growth.

What we do

Growth Strategy

Paid Acquisition

Search & AI SEO

Web & Conversion

CRM & Automation

Growth Strategy: targets, offers, funnel design, roadmaps

Paid Acquisition: Google, Meta, TikTok, YouTube, X

Search & AI SEO: compound organic growth with AI + traditional SEO

Web & Conversion: landing pages, UX, CRO, analytics

CRM & Automation: capture, route, nurture, report

Google Advertising: Search, Performance Max, YouTube

Website Design: Webflow sites and high‑converting landing pages

Website Support: maintenance, speed, tracking, updates

Content Generation: UGC, reels, ad creatives, blog briefs

Lead Management CRM Software: HubSpot/GoHighLevel setup, pipelines, automations, dashboards

Why clients pick us

Speed: campaigns live in days, not weeks

Focus: every task traces to a KPI

Accountability: targets before tactics

Senior attention: no handoffs into a black box

Our experience

01

Operating since 2016

02

Grew from PPC specialists to a holistic 360 growth partner

03

Full funnel now: strategy, media, AI SEO, web, CRO, CRM, content

04

Built for speed, accountability, and measurable outcomes

Values

Simple beats clever

Data before opinions

Own the outcome

Respect the spend

Our promise

Clear targets and weekly reporting

Creative that moves numbers

Fast launches, clean execution, zero fluff

Who we serve

Plastic Surgeons

Med Spas

Counselors and Therapists

Wellness Clinics

Health Coaches

OBGYN Practices

Works with your stack

EMR, scheduling, intake, SMS, reviews, and payments. HIPAA-eligible workflows available.

Core marketing

Google Ads

Meta Ads

TikTok Ads

EMR/EHR (Aesthetics-friendly)

ModMed

Nextech Aesthetics

Aesthetic Record

Booking & Scheduling

Boulevard

Jane App

Zocdoc

Intake & e-Forms (HIPAA)

IntakeQ

Formstack

Jotform HIPAA

CRM & Pipelines

HubSpot

GoHighLevel

Pipedrive

Patient Messaging

Weave

Klara

Spruce

Reviews & Reputation

Birdeye

Podium

Doctible

Call Tracking & Attribution

CallRail

What Converts

Call Tracking Metrics

How we work

Discovery

Goals, constraints, current baseline

Plan

Offer map, channel mix, budgets, KPIs

Launch

Go live in 48 hours with tracking in place

Scale

Creative refresh, bid strategy, CRO

Report

Simple dashboards tied to revenue and bookings

Ready to see this in action?

Typical stacks by vertical

  • Plastic Surgeons
  • EMR: ModMed or Nextech Aesthetics
  • Scheduling: Boulevard or Jane App
  • Intake: IntakeQ or Formstack
  • Reviews: RealSelf, Healthgrades, Google
  • Phone & SMS: Weave or Klara
  • Financing: CareCredit or PatientFi
  • Med Spas
  • Ops: Aesthetic Record or PatientNow
  • Scheduling: Boulevard or Mangomint
  • Intake: Jotform HIPAA or IntakeQ
  • Reviews: Birdeye or Podium
  • Phone & SMS: Weave
  • Financing: Cherry or Sunbit
  • Private Practices
  • EMR: Athenahealth or Kareo
  • Scheduling: Jane App or DrChrono
  • Intake: Formstack or IntakeQ
  • Reviews: Healthgrades, Google
  • Phone & SMS: RingCentral + CallRail
  • Counselors and Therapists
  • Practice mgmt: SimplePractice or TherapyNotes
  • Scheduling: built‑in or Calendly
  • Telehealth: SimplePractice Telehealth or Doxy.me
  • Reviews: Google, Psychology Today profile
  • Phone & SMS: Spruce or OhMD
  • Wellness Clinics
  • Ops: Jane App or Cliniko
  • Scheduling: Jane App built‑in or Acuity
  • Intake: Cognito Forms HIPAA or Jotform HIPAA
  • Reviews: Google, Yelp
  • Phone & SMS: Weave or Klara
  • Health Coaches
  • Platform: Practice Better
  • Scheduling: Calendly or Cal.com
  • Telehealth: Zoom for Healthcare or Practice Better
  • Payments: Stripe or Square
  • Reviews: Google Business Profile
  • OBGYN Practices
  • EMR: Athenahealth or eClinicalWorks
  • Patient portal: MyChart or ModMed portal
  • Intake: IntakeQ or Formstack
  • Reviews: Healthgrades, RateMDs, Google
  • Phone & SMS: Solutionreach or Klara

Open roles and partnerships

We partner with creators, editors, and media buyers who ship high quality work on short timelines. If that’s you, reach out.

We partner with creators, editors, and media buyers who ship high quality work on short timelines. If that’s you, reach out.

Ready to talk?

Book a free strategy call. We’ll review your goals, your numbers, and map a fast plan to hit target.

Email: hello@serum.agency

HQ: Toronto, Canada

About Serum Agency


We’re a performance marketing studio.
We plan, launch, and scale growth for brands that want measurable results.

What we do

  1. Growth Strategy: targets, offers, funnel design, roadmaps
  2. Paid Acquisition: Google, Meta, TikTok, YouTube, X
  3. Search & AI SEO: compound organic growth with AI + traditional SEO
  4. Web & Conversion: landing pages, UX, CRO, analytics
  5. CRM & Automation: capture, route, nurture, report
  6. Google Advertising: Search, Performance Max, YouTube
  7. Content Generation: UGC, reels, ad creatives, blog briefs

Our experience

Operating since 2016
Grew from PPC specialists to a holistic 360 growth partner
Full funnel now: strategy, media, AI SEO, web, CRO, CRM, content
Built for speed, accountability, and measurable outcomes





Who we serve
Plastic Surgeons
Med Spas
Private Practices
Counselors and Therapists
Wellness Clinics
Health Coaches
OBGYN Practices

Our promise
Clear targets and weekly reporting
Creative that moves numbers
Fast launches, clean execution, zero fluff

How we work
Discovery
Goals, constraints, current baseline
Plan
Offer map, channel mix, budgets, KPIs
Launch
Go live in 48 hours with tracking in place
Scale
Creative refresh, bid strategy, CRO
Report
Simple dashboards tied to revenue and bookings

Why clients pick us
Speed: campaigns live in days, not weeks
Focus: every task traces to a KPI
Accountability: targets before tactics
Senior attention: no handoffs into a black box

Values
Simple beats clever
Data before opinions
Own the outcome
Respect the spend

Tooling

CRM & pipelines
HubSpot, GoHighLevel, Pipedrive
Medical scheduling & practice ops
Med spa: Jane App, Vagaro, Boulevard, Mangomint, Phorest
Therapy: SimplePractice, TherapyNotes, TheraNest, Cliniko
Multi‑specialty: Nextech, ModMed, Athenahealth, Kareo (Tebra), DrChrono, AdvancedMD
Aesthetics EMR: Aesthetic Record, PatientNow, Symplast, Nextech Aesthetics
Booking & intake
Booking: Calendly, Squarespace Scheduling (Acuity), Cal.com, Zocdoc
Intake & forms (HIPAA): IntakeQ, Formstack, Jotform HIPAA, Formsite HIPAA, Cognito Forms HIPAA

Messaging, phone, and telehealth
Patient comms (HIPAA): Spruce, OhMD, Klara, Solutionreach, Weave
Phone & texting suites: Weave, RingCentral, Aircall, CallTrackingMetrics
Telehealth: Zoom for Healthcare, Doxy.me, Spruce Telemedicine, SimplePractice Telehealth

Reputation & reviews
Aggregators: Birdeye, Podium, Swell, Doctible
Directories: Google Business Profile, Healthgrades, RateMDs, RealSelf, Vitals, Yelp, Zocdoc

Call tracking & attribution
CallRail, WhatConverts, CallTrackingMetrics
Payments & financing
Payments: Stripe, Square, CloverPatient financing: CareCredit, Cherry, PatientFi, Sunbit
Compliance notesHIPAA BAAs available with key vendors listed. We implement least‑privilege access, audit logs, and encrypted data at rest and in transit.

Open roles and partnerships
We partner with creators, editors, and media buyers who ship high quality work on short timelines. If that’s you, reach out.

Ready to talk?

Book a free strategy call. We’ll review your goals, your numbers, and map a fast plan to hit target.

Email: hello@serum.agency

What we do